The Woman's Guide To Buying Winter Tires

Things Women Should Know And Then Some

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Winter Tire Reviews And Ratings For Trucks

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Imagine: a tire salesman wants to get himself a BIG commission. He needs some money so he can get into the evening's poker game. But no one wants to buy the most expensive winter tires that he sells.  But lo and behold a woman walks in, looking like she's lost. The salesman sees his prey and closes in. And in the end he gets the woman to buy the most expensive tires he sells.

How did he get the woman to buy those expensive tires that she probably didn't even need? We'll it wasn't that hard. He used a common tactic tire salesman use on women (and some men).  What is this tactic?  Why it's CHILDREN of course.  Let's see how he did it.

Salesman: Can I help you?

Woman: Yes, I'm looking for some winter tires for my car.

Salesman: Winter tires, huh?  Well, I have a lot of tires.

Woman: I heard Brand X tire was pretty good for my car. 

This is where our salesman starts getting a little worried.  Brand X is certainly a good winter tire but not nearly as expensive as the others. His commission is in jeopardy. So, now he has to break out the heavy artillery early.

Salesman: Brand x is pretty good.  But let me ask you something.  Do you have children?

Woman: Yes, I do. 2 kids.

Salesman (looking concerned): Well, Brand X tire is pretty good, but do you want to take a chance with that tire on your car when you've got your kids in there? 

Woman: Chance?  What chance?

Salesman: Well, Brand X doesn't give you nearly as much traction as Mucho Expensivo brand tire. If you get Mucho Expensivo brand tire, you are getting a better tire. Brand X won't give the dual-grip traction with water reduction that Mucho Expensivo tires give you.  Are you willing to take a chance with your kids' life by buying a cheaper tire?  Mucho Expensivo might be double the price of Brand X but can you put a price on your kids' lives?

And so the story goes, the woman buys the expensive tires.

Don't let any salesman pull the "kid trick" on you.  When you are buying winter tires, you simply have to consider what is the best winter tire for your vehicle and driving conditions. Many salesman are not as obvious as our fictional salesman here, but if some version of the safer-for-children myth comes up, then you know you are being oversold. If a salesman can't make the case based on the tires themselves, then he might evoke the more expensive=safer for children rationale.

Don't fall for it. Refer to your car's owner's manual and just use some common sense when buying winter tires.

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You may also want to look at these articles:

Winter Tire Reviews And Ratings For Cars

Winter Tire Reviews And Ratings For Trucks

Avoid Being Oversold On Your Tires
Why You Need Four Winter Tires
What You Need To Know About Snow Tires
Snow Tire Review