|
Four Canadians
Officially Change Surname to Dunlop Tire
Toronto, Ontario - Four Canadians named
Goodyear now officially answer to the surname Dunlop.
Bradley, Jackson, Brian and Janice Dunlop, nee Goodyear,
rose to the challenge of the Dunlop Name Swap, which dared
Canadians with tire surnames to become Dunlops for an equal
share of the promotion's $25,000 prize purse. Each new
Dunlop rolls away with $6,250 plus reimbursement for the
costs of making the tire-name rotation.
Dunlop Tires' four new ambassadors hail
from Calgary (Bradley Dunlop), Toronto (Jackson Dunlop and
Brian Dunlop) and Badger's Quay (pronounced "key"),
Newfoundland (Janice Dunlop). The
Dunlop Name Swap is the second phase of a unique campaign
that began in 2002, when Peter, Jason, Tracy and Bill Dunlop
changed their surnames to "Dunlop-Tire" as part of the
Dunlop Tire-d of Your Name Challenge.
In order to find out if the average Canadian
would be up to the multiphase name change challenge, Dunlop
Tires commissioned Decima Research to poll the attitudes and
opinions of a statistically accurate cross-section of
Canadians. According to the poll, 42% of Canadians believe
that changing one's name to adopt corporate brands will
become a new form of corporate marketing. Furthermore, 37%
said they would adopt a corporate brand name if paid well to
do so.
|
